AfriGIS assists Retailers to be more effective and efficient by reaching only relevant prospective customers and areas.
A trade area analysis empowers you to:
- Analyse market-potential and –penetration.
- Visualise your current activity and performance.
- Capture competitor activity in a selected geographic area.
- Model and identify gaps or overlaps in your existing store coverage areas.
- Enhance site selection decisions.
- Predict trade areas around potential locations accurately.
- Improve ROI by opening, closing or moving stores.
“Data is what you need to do analytics. Information is what you need to do business.” John Owen
