Get game-changing customer insights
AfriGIS
(Pretoria, South Africa – 07 February 2025)
Get actionable insights: Unlock decision-driving data and boost your bottom line
Unlock your business’ full potential with a better understanding of your customer’s needs, enhance your operational efficiency, make informed decisions and drive your customer lifetime value.
We know that having a comprehensive understanding of your customers is key to achieving your business goals. Delivering personalised experiences requires a sharp focus on the customer. By combining spatial data with customer information, various businesses get a holistic, 360° view of behaviours, needs, risks and segmentation data of their customers by region. Combining this data with some of the other spatial datasets available from AfriGIS, can be used to determine which products and services will best fit your customers’ needs in different areas.
The fusion of geographic intelligence and customer insights is changing the way these businesses engage with their customers and deliver on services, such as assisting in targeting marketing efforts more effectively, understanding regional consumer preferences, and managing the market demand more efficiently – ultimately increasing sales and customer satisfaction by being in the right place with the right products.
Customer insights provide organisations the means to capture growth opportunities and solve critical business challenges.
The evolution of customer insights in financial services
In the rapidly evolving landscape of financial services, the integration of geospatial data is marking a new era of efficiency and precision. Financial institutions are increasingly employing this data to refine their decision-making processes, elevating both their investment strategies and customer service paradigms. This trend represents a significant shift towards digital transformation and data-driven decision-making, powered by near real-time analysis and geospatial technologies deeply impacting how financial services approach customer interaction, risk management, and regulatory compliance.
AfriGIS assists the Banking and Financial Services with the following applications (with benefits):
- Client onboarding and compliance: By incorporating geospatial data, financial institutions enhance the accuracy of customer verifications, KYC, elevate their risk assessment capabilities, and ensure robust compliance with ever-changing global regulations.
- Risk Assessment and Mitigation: Geospatial data (including weather data) offered by AfriGIS helps financial institutions identify geographic-specific risks. This information is crucial for managing credit risks and making informed lending and insurance/pricing decisions.
- Customer Insights and Segmentation: By analysing location data (including target demographics), various banks can determine the best locations for sales, service and transaction points, ensuring facilities are placed where they are most needed and can serve the highest number of customers, whilst adhering to FSTC requirements.
- Fraud Pattern Detection: By analysing geospatial data and claim details, financial institutions can identify and verify broader fraud patterns and trends, helping them to develop more effective prevention strategies.
- Market Analysis and Competitor Tracking: By studying market demand, population growth and tracking competitors’ locations, financial institutions can gain a competitive edge and identify opportunities for expansion or improvement.
- Property Transfers and Bonds: AfriGIS offers a full (current and historic) transfer and bonds dataset as registered with the Department of Rural Development and Land Reform (DRDLR). Various accuracy and completeness checks as well as enhancements ensure a dataset you can trust.
